From the East Coast of Canada to the global runways, a unique creative force has emerged. Shauna Griffiths built a life in fashion from the ground up. Her journey blends runway confidence with design precision.
She began her career as a model, representing herself in major fashion capitals for nearly a decade. That firsthand experience on the catwalk informs every piece she creates today. It’s a perspective few designers possess.
Her brand, SG Fashion House, is a full-service creative studio based in Vancouver. It specializes in custom couture, styling, and show production. Her work has graced Paris Fashion Week and international editorials.
You can find her collections at a luxury boutique on Rodeo Drive. This placement alongside established labels signals a powerful arrival in the competitive fashion world. Her pieces tell personal stories, not just follow trends.
This is a look at how a model transformed into a designer with a clear vision. We trace her path from Newfoundland to her West Vancouver studio, where ambition meets craft.
Origins and Early Influences
Leaving a pre-medical path behind, Shauna Griffiths embarked on a calculated move west to immerse herself in the world of fashion. This decision marked a pivotal turn from a life structured by science to one driven by creative passion.
Background and East-to-West Journey
Her story starts in Newfoundland & Labrador. The region’s resilient spirit and natural drama subconsciously influenced her aesthetic. A degree in Kinesiology provided a unique understanding of the human form.
Yet, the pull toward design grew stronger. The move to Vancouver was a deliberate step to build a new life in the industry. It was a geographic and professional reinvention.
Transition from Kinesiology to Fashion Passion
She sought an all-inclusive program to gain foundational experience. Blanche Macdonald’s Fashion Design program offered the complete toolkit she needed. It covered critical areas essential for any aspiring designer.
Her time there was transformative. She learned the core values of patience, persistence, and perfection. Competing with driven peers pushed her skills further.
Key courses shaped her approach:
- Fashion Illustration: Mastered rendering textures and dynamic silhouettes.
- Pattern Drafting: Gained the power to construct original garments from scratch.
Graduating at the top of her class in 2021 solidified this transition. It marked the shift from student to a designer with a clear, autonomous vision.
Shauna Griffiths: Rise in Fashion and Modeling
Nine years of modeling across three continents provided a foundation few designers ever experience firsthand. This journey shaped her understanding of movement, presence, and what makes clothing work on the body.
Breakthroughs in Modeling and International Pageantry
Her modeling career spanned Milan, Paris, and New York. She claimed the Miss Canada Globe 2018/19 title. This led to Third Runner-Up at The Miss Globe International pageant in Albania.
She repeatedly won Miss Runway awards for her commanding presence. This pageant experience now fuels her coaching work with young models. She teaches runway techniques and mental discipline.
Signature Collections: Vintage Silhouettes and Contemporary Flair
Her collections tell personal stories through fashion. Names like Resort Couture and Pastel Dreams reflect moods and transformations. Each piece balances vintage silhouettes with modern flair.
The aesthetic emphasizes vibrant color and intricate florals. Bold prints complement nostalgic shapes. This creates a unique fusion of past and present.
Impactful Appearances at Fashion Week and Industry Milestones
She has shown collections at VIFF and Vancouver Fashion Week. Her work earned placements in TopPosters, Flannel, and Vogue Mexico. This demonstrates international appeal beyond local markets.
Her appearance at Paris Fashion Week positioned SG Fashion House globally. The 2025 Cashmere Collection pushes sculptural boundaries with sustainable vintage textiles. One piece features hand-sculpted mountain forms inspired by West Vancouver’s landscape.
Inside SG Fashion House and Creative Process
At the heart of West Vancouver, a creative studio operates with complete artistic control over every garment and service. This fashion house functions as a full-service creative hub where design, coaching, and production merge seamlessly. The designer oversees all operations from this intimate space.
From Concept to Couture: The Art of Custom Fashion
Custom fashion represents the core of the studio’s work. Each piece begins with personal client stories rather than mass-market templates. The designer drafts patterns and constructs garments entirely by hand.
This hands-on approach ensures every stitch and silhouette meets exacting standards. Pieces must fit both bodies and narratives. The pride in creating something from scratch defines the entire process.
Current collections are available at Sheerroom in downtown Vancouver and a luxury boutique on Rodeo Drive. This positions the work in two distinct markets with overlapping clientele.
Styling, Runway Coaching, and Show Production Excellence
The studio’s styling services extend into film and commercial projects. The same attention to silhouette and color that defines the collections applies to dressing talent for camera. This creates cohesive visual storytelling across mediums.
Runway coaching draws directly from nine years of modeling experience. Emerging talent learn walking techniques, posing, and confidence projection. The guidance helps navigate the competitive pageant circuit.
Recently, the fashion house has expanded into larger-scale show production. Coordinating and hosting events represents a natural evolution. The designer enjoys the logistics of leadership and managing complex productions.
Charting New Heights: Future Endeavors and Legacy
Building a lasting legacy means creating a destination, not just a brand. The long-term vision for SG Fashion House is a brick-and-mortar space. Here, design, styling, and coaching converge under one roof.
This next step feels like a natural culmination of a unique life in fashion. Shauna Griffiths often reflects that “everything is coming full circle.” Her time in pageantry directly channels into mentorship, enriching the entire experience.
The mission is practical empowerment. The brand helps women discover their personal identity and style. It provides the tools and support to express both with lasting confidence.
This community-focused approach defines the work. The legacy will be measured in the confidence of each client. It’s built one custom garment and one personalized session at a time.
