A young woman in Lyon started a blog to share beauty tips. She called it EnjoyPhoenix. The name held deep meaning. “Enjoy” reflected her outlook. “Phoenix” symbolized a fresh start.
That personal space grew into a digital empire. It connects with millions on YouTube and beyond. Her content feels like a conversation with a close friend.
Her background shaped her unique perspective. With a Swiss mother and Spanish father in aviation, she grew up in a multicultural home. This upbringing fostered an open-minded approach to life and creativity.
Marie Lopez built more than a channel. She created a community. Her work now spans eco-conscious beauty brands and fashion platforms. She champions authenticity, self-acceptance, and thoughtful living.
Discovering Her Roots and Early Inspiration
Her journey began not in front of a camera, but in the quiet struggles of adolescence. The experiences that shaped Marie Lopez’s path were deeply personal.
Family Background and Early Life in France
Born in Paris but raised in Lyon, she grew up in a multicultural household. Her Swiss mother and Spanish father both worked in aviation, exposing her to diverse perspectives from childhood.
Life in Lyon offered distance from Paris’s media intensity. This allowed her authentic voice to develop naturally. She navigated blended family dynamics with her sister and two brothers.
Personal Challenges and Formative Inspirations
Teenage years brought profound struggles with self-image and school bullying. These painful experiences left emotional scars but planted seeds for her future mission.
Rather than hiding her vulnerabilities, Marie Lopez chose visibility. At sixteen, she transformed personal pain into purpose. Her content became a supportive space for others facing similar challenges.
The phoenix in her username carried deep meaning. Like the mythical bird, she saw herself rising from difficult experiences. This narrative of rebirth continues through her work.
Marie Lopez’s Digital Breakthrough and Rise to Fame
The turning point arrived with a straightener and some curls, filmed in a teenager’s bedroom and shared with the world. That first video, “Boucles avec un lisseur,” demonstrated her practical approach from day one.
Her channel’s growth was both rapid and sustained. She quickly gained 100,000 subscribers in 2011. The community continued expanding, reaching one million by 2014.
YouTube Beginnings and Subscriber Milestones
By 2015, her main channel celebrated two million subscribers. The three million mark followed in 2017. This steady growth reflected deep audience loyalty.
| Year | Subscriber Milestone | Key Event |
|---|---|---|
| 2011 | 100,000 | Channel launch |
| 2014 | 1,000,000 | Full-time creator |
| 2017 | 3,000,000 | Platform recognition |
| 2025 | 3.69 million | Multi-platform presence |
Evolving Content and Transition into a Digital Icon
She expanded her creative reach with multiple channels. EnjoyVlogging shared personal moments while EnjoyCooking explored culinary interests. This diversification allowed for deeper audience connections.
The move to Twitch in 2020 marked another evolution. Live streaming created immediate, real-time engagement. Her ability to adapt across platforms solidified her status as a digital pioneer.
Career Evolution: From Modeling to Multifaceted Entrepreneuring
A conscious shift towards eco-responsible entrepreneurship defined the next chapter for Marie Lopez, aligning business with deeply held personal values. This move beyond content creation cemented her status as a multifaceted leader.
Ventures in Fashion, Beauty, and Entrepreneurship
Her entrepreneurial spirit ignited with Leaves&Clouds in 2018. This company focused on eco-friendly beauty products. It gave her audience tools for conscious consumption.
Further initiatives solidified this mission.
- The HonestMind platform championed slow fashion creators.
- Collaborations with major brands like MAC and Benefit resulted in co-designed products.
- A 2019 decision to refuse promotional goods prioritized sustainability over profit.
These steps transformed her from an influencer into a values-driven business founder.
Lifestyle Choices and Health Philosophy in a Digital Age
Her public choices reflect a private philosophy focused on balance. Competing on shows like “Danse avec les stars” revealed a willingness to embrace physical challenge.
Winning “Le Meilleur Pâtissier” showcased dedication beyond her known expertise. A move to Belgium with partner Henri PFR signaled a prioritization of personal happiness.
Participation in the 2025 ZEvent, raising significant funds for charity, underscores a commitment to using her platform for social good. This holistic approach blends career, well-being, and purpose.
Looking Ahead: Reflections and Future Prospects
The evolution from beauty tutorials to building sustainable businesses marks a significant career transition for Marie Lopez. Her eco-focused ventures Leaves&Clouds and HonestMind demonstrate commitment beyond digital content.
With 3.69 million YouTube subscribers and a growing Twitch presence since 2020, she maintains strong audience connections. The platform adapts while staying true to core values.
Past controversies have shaped a more thoughtful approach to influence. Each challenge reinforced the responsibility that comes with reaching millions.
Her stable relationship and life in Belgium provide personal grounding. This foundation supports ventures that could outlast typical influencer careers.
Marie Lopez now channels influence toward philanthropy, like raising €120,000 in ZEvent 2025. The future points toward lasting impact through business and social good.
