Atheer Al Helwa (Arabic: أثير الحلوة; born 1996), also known as Aseer El Helwa, is a Saudi Arabian social media influencer, YouTuber, and fashion model. She gained prominence through her comedic content, including sketches and pranks, shared across platforms like TikTok, Snapchat, and Instagram. Known for her youthful appearance, Al Helwa has built a substantial following in the Arab world, though her work has sparked controversies over perceived indecency in conservative Saudi society.
Early Life اثير حلوه
Born in 1996 in the village of Al Helwa, part of Houta Bani Tamim governorate in the Riyadh region of Saudi Arabia, Al Helwa holds Saudi nationality and identifies as Arab. She was raised in a Sunni Muslim family and continues to reside in her birthplace. Details about her education remain undisclosed, but she speaks Arabic as her native language, with fluency in the Saudi dialect. Her youthful looks have led some followers to mistake her age; in 2021, at 25, she addressed rumors claiming she was as young as 14 or 15. As of 2025, she is 29 years old.
Career
Al Helwa began her online presence by posting comedic videos and fashion content, distinguishing herself with lighthearted sketches that aim to entertain and uplift viewers. She is active on multiple platforms, with a focus on TikTok for daily comedic clips and Snapchat for live interactions, beauty tips, and fashion advice. Her Instagram and Twitter handles are @atmm_992, where she shares personal updates. She also runs a YouTube channel called “عائلة اثير وميار” (Atheer and Mayar Family), featuring family-oriented content.
By the early 2020s, she amassed over 1.5 million followers on TikTok, 500,000 on Instagram, and 750,000 on Snapchat. Her content often includes pranks, songs, and advertisements, positioning her as a key figure in Saudi digital media. Despite occasional breaks, she remains influential among young Arab audiences.
Personal Life
Al Helwa is unmarried. In January 2022, she publicly rejected a marriage proposal via Instagram, describing it as “cheap” for suggesting a two-year misyar arrangement with gifts like a Bentley. The post drew backlash from followers, who criticized her response. She has mentioned family members in content, including collaborations with a possible sister or associate named Hanan on Snapchat. Little else is known about her private life, as she focuses on professional endeavors.
Controversies
Al Helwa has faced criticism for content deemed inappropriate in Saudi Arabia’s conservative context. In 2021, a video of her in tight pajamas on her bed, filmed by another woman, went viral and was labeled “indecent.” It sparked outrage, trending under the hashtag #AtheerDistortsSaudiReputation (Arabic: #اثيرتشوهسمعه_السعوديه), with calls for accountability. Critics argued it tarnished Saudi women’s image and was unsuitable for young followers. Earlier, an advertisement where she massaged her buttocks with a device drew similar backlash.
Age rumors also fueled debates, with some insisting she was underage despite her clarification. These incidents highlight tensions between modern social media expression and traditional norms in the kingdom.
