From São Bernardo do Campo, São Paulo, emerges one of Brazil’s most compelling young talents. Her journey began before she could read, building into a household name through presence and relentless work.
Born on May 22, 2002, she carries the full name Maisa da Silva Andrade. In Portuguese tradition, Silva represents her maternal family name while Andrade comes from her paternal lineage.
At 23, she has already logged two decades in entertainment. The actress moved from child presenter to respected performer with projects spanning television, film, and digital media.
Her career path took her from ABC Paulista through São José dos Campos before settling in Alphaville. Each move supported her expanding artistic journey.
Known affectionately as “Maisinha” and professionally as “+A,” she built her identity with intention. She rejected manufactured personas for something more authentic and grounded.
Early Beginnings and Rise to Fame
Brazilian television discovered a remarkable talent through a popular talent showcase program. The industry quickly recognized her natural charisma and stage presence.
Discovering Talent on Programa Raul Gil
In 2005, a three-year-old performer captivated audiences on Programa Raul Gil. Her confident covers of hits by Rouge and Ivete Sangalo impressed producers immediately. Raul Gil‘s show served as a perfect launchpad for young talent.
She appeared on both RecordTV and Rede Bandeirantes through the programa Raul platform. Her vocal presence surprised many for such a young presenter.
Early Roles in SBT’s Children’s Shows
By 2007, SBT recruited her for Sábado Animado, a Saturday morning children’s show. She answered phone calls and hosted games with natural charm. Her role expanded to Domingo Animado and Bom Dia & Cia.
In 2008, her Saturday program sometimes outperformed TV Xuxa in ratings. That same year, she joined Programa Silvio Santos for “Pergunte a Maisa.” SBT styled her after Shirley Temple, creating a nostalgic appeal.
Universal Music released her debut album in 2009 featuring collaborations with major artists. She left Bom Dia & Cia in 2011 to begin acting in Carrossel.
Embracing a Diverse Career in Television and Film
The young star’s career blossomed beyond the presenter’s desk. Maisa Silva embraced acting, music, and film with remarkable versatility. This shift showcased her depth as a true performer.
Iconic Role in Carrossel and Subsequent TV Projects
Her big break arrived with the role of Valéria Ferreira in the hit show Carrossel. The actress portrayed a sweet, loyal student, capturing the hearts of a generation. The series became a national phenomenon from 2012 to 2013.
Maisa Silva skillfully balanced this success with a return to hosting Sábado Animado. She demonstrated impressive stamina, managing a demanding schedule.
In 2014, she explored new ground by presenting Mundo Pet. That December, she released the EP “Eu Cresci!”, with the single “NheNheNhem” climbing viral charts. The song’s success, however, came with a personal cost, as she later shared it led to bullying at school.
Stepping into Movies and Musical Ventures
The transition to film felt natural. She starred in Carrossel: O Filme (2015) and its sequel, Carrossel 2: O Sumiço de Maria Joaquina (2016). The same year, she began a two-year run as Juju Almeida in the soap opera Carinha de Anjo.
Her film roles grew more complex. In 2018, she played Gabi in Tudo por um Popstar. She then led the modern fairytale Cinderela Pop as protagonist Cintia Dorella.
A significant turning point came with the 2019 film Ela Disse, Ele Disse. Here, she played first villain, Júlia, proving her ability to master darker, more challenging characters.
Deep Dive into Personal Life and Influences
Maisa Silva’s personal narrative unfolds through key decisions that defined her identity beyond acting roles. Her journey reflects deliberate choices about image, values, and boundaries.
Family Background and Early Life in Brazil
Growing up as an only child shaped her independence early. She learned to navigate adult spaces without sibling distractions. This experience built resilience that served her career.
Geographical moves marked different stages of her life. Born in ABC Paulista, she spent formative years in São José dos Campos. At age seven, professional opportunities prompted a move to Alphaville in Barueri.
At eleven years old, she made headlines by changing her signature hairstyle. The decision to straighten her characteristic curls signaled growing autonomy. It showed her desire to control her own image as she matured.
She identifies strongly as a feminist, understanding historical constraints on women. Her platform became a tool to challenge limitations and advocate for equality. This perspective informs both her personal and professional choices.
Despite public visibility, she maintains careful boundaries around her private life. Her relationship with Nicholas Arashiro earned media attention and fan support. Yet she curates what she shares about family and inner experiences.
Achievements, Awards and Digital Impact
Digital dominance and critical acclaim have defined this artist’s journey in equal measure. Her influence spans both traditional awards ceremonies and social media platforms.
Honors and Recognitions Throughout Her Career
The actress’s trophy collection spans two decades of consistent excellence. Early wins included Troféu Internet and Troféu Imprensa awards for her children’s programming work.
Recent honors highlight her dramatic growth. She earned Séries em Cena Awards for Best Actress in a Teen Series for “Back to 15” in both 2022 and 2024.
| Year | Award | Category | Project |
|---|---|---|---|
| 2009-2010 | Troféu Internet/Imprensa | Best Children’s Program | Bom Dia & Cia |
| 2016 | Prêmio Febre Teen | Best Instagram of the Year | Social Media |
| 2018 | Meus Prêmios Nick | Favorite YouTube Channel | Digital Content |
| 2021 | Séries em Cena Awards | Best National Film Actress | Double Dad |
| 2022, 2024 | Séries em Cena Awards | Best Actress in Teen Series | Back to 15 |
Social Media Influence and Digital Presence
Her digital impact reached global proportions. In December 2018, she became the most followed teenager worldwide on Instagram.
This digital authority continued to grow. Prêmio iBest named her Influencer of the Year São Paulo and TikToker of the Year in 2021.
Even after leaving SBT in October 2020, her online presence strengthened. It proved her brand transcended any single network.
Public Speaking and Industry Contributions
Beyond the scripts and camera lights, she built a second career as a sought-after industry voice. Her two decades of experience granted a unique perspective on media, communication, and connecting with audiences.
Executives and creators regularly sought her insights. They valued her practical wisdom from a life spent in the public eye.
Notable Speaking Engagements and Events
She commanded large stages with the ease of a seasoned presenter. At São Paulo’s Ibirapuera Auditorium, she spoke to 8,000 young people about achieving dreams.
The ProXXIma 2019 event featured her discussing her professional path and advertising work. She offered a clear view into building a brand.
Her role at the YOUPIX Summit 2019 was particularly significant. There, she interviewed Paulo Marinho on the future of content creation.
This summit 2019 appearance cemented her status as a communication expert. She explored the blend of online and offline strategies.
Later that year, she shared the RD Summit 2019 stage with SBT’s CEO. They discussed market convergence between traditional and digital media.
Impact on Communication and Media Trends
These engagements positioned her as a genuine thought leader. She understood the mechanics of audience psychology and content distribution.
This expertise led directly to entrepreneurship. Shortly after leaving SBT in October 2020, she launched the agency Mudah.
The venture connects brands with artists for influencer marketing. It applies her insider knowledge to bridge creative and corporate worlds.
Mudah represents a logical evolution from talent to business leader. It is a testament to her deep understanding of the modern media show landscape.
Maisa Silva: A Multifaceted Talent
Few performers master so many creative disciplines with such consistent success across two decades. Her career spans television hosting, dramatic acting, music production, and literary authorship.
Television, Films, Music, and Literary Works
The actress built her foundation on children’s programming. She hosted Sábado Animado and Bom Dia & Cia before landing iconic roles.
Her television work includes Carrossel and Carinha de Anjo. The programa Maisa showcased her growth as a presenter from 2019 to 2020.
Film projects demonstrated her range. She starred in Cinderela Pop and Tudo por um Popstar. The film Ela Disse, Ele Disse featured her first villain role as Júlia.
Her musical contributions include the album Tudo que Me Vem na Cabeça. She also authored three books between 2016 and 2017.
Voice Acting and Dubbing Contributions
Voice work expanded her reach to younger audiences. She lent her voice to animated versions of her own characters.
Notable dubbing projects include Ferdinand as Nina and Smurfs: The Lost Village. These roles showcased her versatility beyond live-action performance.
After leaving SBT in October 2020, she continued evolving across media platforms. Her career proves that true talent transcends any single format.
Final Reflections on a Shining Career
Her departure from SBT after 13 years signaled a new chapter of creative autonomy. Industry veterans Raul Gil and Silvia Abravanel paid tribute, acknowledging the respect she earned across generations.
Since 2020, Maisa Silva has focused on Netflix projects while building her Mudah agency. This entrepreneurial move shows her understanding of modern media landscapes.
The actress continues evolving with upcoming roles like Garota do Momento. Her career spans over twenty years of professional experience.
As both presenter and performer, she represents a generation that moves seamlessly between traditional television and digital platforms. Her name carries weight in conversations about Brazilian entertainment’s future.
At 23, she stands as both veteran and innovator. Her journey reflects the changing nature of stardom itself.
